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novocado toast

14.09.20

COJEAN SAYS BYE TO AVOCADO!

oh yes we love it! let’s be honest.
And the whole world loves it from breakfast onward, its delicious flesh, its flashy green and its addictive softness.
big star of social networks, the avocado accumulates the “likes”, positioning it as a key product in modern cooking.
seen as a superfood like the chia seed, the spirulina or the pomegranate, it is recognised for all its nutritious merits.

and yet, with massive consumption we are questioning the ethical aspect.

THE MASSIVE WATER CONSUMPTION
1kg of avocado consumes 1000 litres of water, which is approximately 300l per avocado.

ELEMENT TO DEFORESTATION
in mexico, the world’s main producer, the green gold is so profitable that they want to plant avocado trees at any cost. even the local authorities allows the plantations in places ravaged by forest fire or where trees were cut beforehand. however, in reality the avocado trees are planted under trees which are then cut down to make way for the growth of the avocados.

A HUGE CARBON FOOTPRINT
the fragile nature of the avocado and their conservation process requires a refrigerated transport which uses a lot of energy. almost a month in air-conditioned containers before arriving on our shelves. worse yet, the avocados have to be well-packaged to preserve them which adds to the carbon footprint.

far from bringing a perfect response but with the conviction that every little helps, cojean says bye to avocado and re-invents a new version with the vegan toast: the NOVOCADO TOAST.

an ideal option for either breakfast, lunch or tea, or at any time of the day as a healthy snack.

our organic toasted bread made on-demand is now spread with a mushy garden peas mix with lemon, young spinach leaves and fresh herbs, then topped with gomasio, hemp seeds and a perfumed spice mix.

FRENCH, DELICIOUS AND STILL SUPER HEALTHY
behind their english name, the garden peas are large peas naturally soft and with a melting texture.
selected in france, they are rich in fibres, proteins and known for their slow-release power.

our NOVOCADO spice mix is home made in paris in collaboration with NOMIE, bringing the final touch for the perfect taste balance.